This eBook explores the changes that are taking place that call for new approaches to winning the hearts and minds of buyers of technology and services and what that means for sales and marketing leaders.
Find out how some of the UK’s leading sales & marketing professionals are addressing major shifts in buyer habits.
- Learn how leading marketing professionals achieve high quality and effective engagement with their buyers.
- Discover how winning B2B sales and marketing teams collaborate.
- Packed with insights and real life examples of B2B content strategies that work.