Network Sunday
How B2B Sales & Marketing Processes Have Changed
Network Sunday conducted interviews with 35 leading UK sales & marketing leaders to establish what changes are taking place that call for new approaches to winning the hearts and minds of buyers of technology and services. An eBook ‘How B2B Sales & Marketing Processes Have Changed’ was published.
A video panel with four of those originally interviewed was recorded to delve deeper into the changing processes.
Meet The Panelists
Watch how 4 senior marketing leaders gave insight on how best to engage your buyers in the panel discussion for Network Sunday: How B2B Sales & Marketing Processes Have Changed.
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Chris Sheen
CMO at Sideways 6
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Marina Cheal
Chief Marketing & Customer Officer at Reevoo
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Guy Bunker
SVP Products & Marketing at Clearswift
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Mark Petty
Sales & Marketing Director at Littlefish
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Discussion Topics – How B2B Sales & Marketing Processes Have Changed
Power Shift to the B2B Buyer
The rise of video content
Meeting buyers expectations – personalisation
Sales & Marketing Collaboration
Meeting buyers expectations – resource
Approaching the challenge
The Rise and Rise / The Content Mix
The future of B2B Marketing