How B2B Sales & Marketing Processes Have Changed
Network Sunday conducted interviews with 35 leading UK sales & marketing leaders to establish what changes are taking place that call for new approaches to winning the hearts and minds of buyers of technology and services. An eBook ‘How B2B Sales & Marketing Processes Have Changed’ was published.
A video panel with four of those originally interviewed was recorded to delve deeper into the changing processes.
Meet The Panelists
Watch how 4 senior marketing leaders gave insight on how best to engage your buyers in the panel discussion for Network Sunday: How B2B Sales & Marketing Processes Have Changed.
CMO at Sideways 6
See Chris on LinkedIn
Chief Marketing & Customer Officer at Reevoo
See Marina on LinkedIn
SVP Products & Marketing at Clearswift
See Guy on LinkedIn
Sales & Marketing Director at Littlefish
See Mark on LinkedIn
Discussion Topics – How B2B Sales & Marketing Processes Have Changed
Power Shift to the B2B Buyer
The rise of video content
Meeting buyers expectations – personalisation
Sales & Marketing Collaboration
Meeting buyers expectations – resource
Approaching the challenge
The Rise and Rise / The Content Mix
The future of B2B Marketing