Network Sunday

How B2B Sales & Marketing  Processes Have Changed

Network Sunday conducted interviews with 35 leading UK sales & marketing leaders to establish what changes are taking place that call for new approaches to winning the hearts and minds of buyers of technology and services. An eBook ‘How B2B Sales & Marketing Processes Have Changed’ was published.

A video panel with four of those originally interviewed was recorded to delve deeper into the changing processes.

Meet The Panelists

Watch how 4 senior marketing leaders gave insight on how best to engage your buyers in the panel discussion for Network Sunday: How B2B Sales & Marketing Processes Have Changed.

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Chris Sheen

CMO at Sideways 6

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Marina Cheal

Chief Marketing & Customer Officer at Reevoo

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Guy Bunker

SVP Products & Marketing at Clearswift

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Mark Petty

Sales & Marketing Director at Littlefish

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Discussion TopicsHow B2B Sales & Marketing Processes Have Changed

Power Shift to the B2B Buyer

The rise of video content

Meeting buyers expectations – personalisation

Sales & Marketing Collaboration

Meeting buyers expectations – resource

Approaching the challenge

The Rise and Rise / The Content Mix

The future of B2B Marketing