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Infosys

Navin Rammohan

Vice President, Segment Head Marketing - Business Verticals, Sponsorships, Flagship Events

Brand vs Activation: How marketing is engaging buyers

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We’re often called in on large deals to help navigate challenges that crop up. What we’ve realised is that we are able to add a lot more value if we’re engaged right at the beginning of a conversation rather than as the deal is closed.

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