Engines of Engagement: How Digital, IT and marketing Leaders are Evolving Customer Personalization
Senior IT, digital and marketing leaders discussed the evolving realm of customer personalization. Learn what your peer group is thinking and some of the emerging strategies to address the new economic environment.
Each participant presented a business or industry challenge relating to customer personalization. All participants had the opportunity to vote on their top 2 challenges prior to the discussion.
- It has never been more critical for organizations to offer seamless and compelling online experiences to customers, yet the challenges for digital, IT and marketing leaders has never been greater.
- They must ensure systems can scale and perform effectively. They have to navigate changing data privacy and security regulations that are upending traditional customer consent mechanisms. And they need to balance the need to be ever more agile and innovative against economic and budgetary realities.
- In this virtual roundtable event, we will explore digital, IT & marketing leaders’ views into how customer identity data is increasingly important across business disciplines. The ultimate goal is to create exceptional customer experiences, package the data in a way that is useful across the business and accessible by all enterprise applications, and secure sensitive customer identity data.
Date: 7th December 2020
Time: EST: 2:00 - 3:30 PM / PST: 11:00 AM - 12:30 PM
Event score: 86%
Number of participants: 6
"It is important for professionals to make time to participate in networking and round table events in order to stay relevant within their own businesses. Having the opportunity for like thought leaders to be part of casual but formatted sessions is a nice break from the typical workday."
Lucille DeHart - Northern America Director-Marketing Strategy & Business Development
"Ice-breaking. Conversation started very naturally. Conversation went well and it was rich. Enlightening."
Suresh Teckchandani - Head of Platform and eCommerce - VP of Product and Engineering
"Excellent roundtable, not only we had interesting conversation, together we came up with a game changing product idea too."
Manish Shah - Director - Digital Technology