Engines of Engagement: How Digital, IT and marketing Leaders are Evolving Customer Personalization
Invest 90 mins of your time on the afternoon of Monday, 7th December 2020 with an exclusive group of Technical and Digital Leaders and C-Level executives. Learn what your peer group is thinking and some of the emerging strategies to address the new economic environment.
Prior to this highly interactive virtual session, each of you will present a business or industry challenge relating to the crisis. All participants vote and a challenge is selected prior to the discussion.
- It has never been more critical for organizations to offer seamless and compelling online experiences to customers, yet the challenges for digital, IT and marketing leaders has never been greater.
- They must ensure systems can scale and perform effectively. They have to navigate changing data privacy and security regulations that are upending traditional customer consent mechanisms. And they need to balance the need to be ever more agile and innovative against economic and budgetary realities.
- In this virtual roundtable event, we will explore digital, IT & marketing leaders’ views into how customer identity data is increasingly important across business disciplines. The ultimate goal is to create exceptional customer experiences, package the data in a way that is useful across the business and accessible by all enterprise applications, and secure sensitive customer identity data.