How B2B Sales & Marketing Has Changed
What will inspire B2B buyers?
This panel of marketing experts uncover new imperatives for IT and Professional Services companies to win new business.
IT and Professional Services companies all need sound sales and marketing strategies to grow, yet it has never been more challenging to engage with key decision makers. This panel of experts dig into what it takes to engage and inspire B2B buyers.
Watch Each Segment Covering Key Topics Discussed by the Panel
Power shift to the B2B Buyer
Meeting buyers expectations – personalisation
Meeting buyers expectations – resource
The Rise and Rise / The Content Mix
The rise of video content
Sales and Marketing Collaboration
Approaching the challenge
The future of B2B Marketing