How B2B Sales & Marketing Has Changed

What will inspire B2B buyers?

This panel of marketing experts uncover new imperatives for IT and Professional Services companies to win new business.

IT and Professional Services companies all need sound sales and marketing strategies to grow, yet it has never been more challenging to engage with key decision makers. This panel of experts dig into what it takes to engage and inspire B2B buyers.

Watch Each Segment Covering Key Topics Discussed by the Panel

Power shift to the B2B Buyer

Meeting buyers expectations – personalisation

Meeting buyers expectations – resource

The Rise and Rise / The Content Mix

The rise of video content

Sales and Marketing Collaboration

Approaching the challenge

The future of B2B Marketing

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