Eps. 1 | Brand vs Demand Activation with Siddharth Asokan, Chief Marketing Officer at Softwire

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Eps. 1 | Brand vs Demand Activation with Siddharth Asokan, Chief Marketing Officer at Softwire

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Welcome to episode one of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Siddharth Asokan, Chief Marketing Officer at Softwire, on the importance of developing a longer term nurture strategy, to compliment the ongoing urgency of delivering leads to the sales team in the short term.

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