Welcome to episode six of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Juveria Samrin, Marketing Director at ColorTokens.
Juveria elaborates on the importance of a brand’s reputation and how this enables you to connect with potential customers, engaging, educating and adding value until they’re ready to make that final buying decision. Juveria also touches on the difference between marketing in smaller and larger organisations, and on taking a human-centric approach when building your brand.
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