In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors – how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits.
Our host, Tim Bond, Founder and CEO of TechPros discusses these challenges with Dana Salman, a Senior Marketing Leader experienced in developing and implementing full lifecycle marketing strategies.
Solutions offered by, Rachel Chesters, Marketing Director of Start Communications, Melissa Liedkie, Marketing Consultant, and Avi Bhatnagar, VP Growth Marketing at Commvault.
Resources discussed:
To assist in identifying market accounts:
Reaching the technical community: