Privacy is key to building trust. Customers say they expect this, however in reality, show themselves to be more relaxed, as with the recent Facebook scandal. The younger generation especially is so used to sharing their data, that they expect the benefits are greater than the risk of losing data.
Engines of Engagement
How digital and IT leaders are evolving customer personalization securely
In this e-book, we explore how digital and IT leaders are rising to these challenges and rethinking how they build and operate customer-facing systems to help their organisations deliver the innovative and compelling personalised services necessary to maintain customer loyalty and attract new business.
The future of digital engagement in an age of compliance
To find out how European enterprise customer data leaders are tackling this complex problem, TechPros conducted more than 50 interviews, the findings of which are distilled into this eBook.