The future of enterprise relationships
Learn about the changing role of senior marketing and sales leaders across the enterprise software and technology spaces.
“Transformation must be business-led or there is a high chance it will fail. This means every single person in the business has to care about the IT that runs their function. Work on the relationship with the business, modernise your IT processes, tools and architecture, and stick to global platforms.”
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How B2B Sales & marketing Processes Have Changed
B2B buyer journeys have become increasingly complex in recent years, demanding a radical change in the way sales and marketing teams work. To understand better how marketing leaders & sales teams are meeting this challenge, Network Sunday interviewed 40 of them.
In today’s business world that is overwhelmed with information, producing great authentic content has never been more important. This eBook explores effective thought leadership and how it allows organisations to stand out from the crowd, elevate industry conversations with new insight, opinions and recommendations. Moreover, executed well it can open doors to your target accounts and C-level buyers.