Marketing and sales should be working hand in hand and bringing together a long-term and short-term view to enable business growth. With increased competition in the market, CMOs must be braver, bolder and more savvy to differentiate their organisation! This is something I really welcome.
The Changing Role of Marketing in Enterprise
Not many functions have experienced as much change in recent years as the marketing department. Likewise, the CMO role has become increasingly strategic with a broadening of scope, particularly in enterprise. Find out first hand from experienced marketing leaders what is driving these changes and the increasing importance of customer experience and buyer engagement in the marketing stack.
Virtual Events: A passing phase or the new normal?
The economic impact of the global pandemic has transformed many sectors, but few more than the global events industry. 2020 has seen the cancellation or postponement of hundreds of events, from small breakfasts to huge exhibitions with attendees from all around the world. In a world where face to face meetings are increasingly rare, organisers are instead launching a new generation of virtual events.
How B2B Sales & Marketing Processes have Changed
B2B buyer journeys have become increasingly complex in recent years, demanding a radical change in the way sales and marketing teams work. To understand better how marketing leaders & sales teams are meeting this challenge, Network Sunday interviewed 40 of them.
Thought Leadership: Today's Sharpest Marketing Tool?
In today’s business world that is overwhelmed with information, producing great authentic content has never been more important. This eBook explores effective thought leadership and how it allows organisations to stand out from the crowd, elevate industry conversations with new insight, opinions and recommendations. Moreover, executed well it can open doors to your target accounts and C-level buyers.
Digital engagement: A new era in investment promotion
The Covid-19 pandemic hit many industries hard, but few were as transformed by the crisis as Foreign Direct Investment (FDI). Investment Promotion Agencies (IPAs) exist to attract and facilitate direct investment into regions and countries from international investors. So, what happens when international travel comes to a complete halt? Find out how IPAs have shifted their focus ruthlessly on digital transformation and how they have created innovative ways to connect and engage with potential investors remotely.