In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors – how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits.    Our host, Tim Bond, Founder and CEO of TechPros discusses these … Continue reading Eps.8 | Sales & Marketing: Striking the Balance–Conveying Information to Technical and Business Audiences for Sales Success