Hum@ins at Work
What remains after AI?
A cross-sector research programme capturing how senior leaders are navigating the shift to AI-augmented operations across nine business functions and six core themes.
Each interview covers eight questions: three universal questions asked across every function, and five tailored to your specific role. Thirty minutes on Zoom. Questions shared in advance. Limited to 100 interviews across all nine functions for the 2026 report.
Find the questions for your function
Every interview is eight questions. Three are asked across all nine functions, and five are tailored to your role. Choose your function below to preview the full set.
Marketing & brand
Target audience: CMOs, VPs of marketing, heads of content and brand leaders
Marketing teams face pressure from two directions. AI is changing how buyers discover products through AI search and conversational interfaces, while also changing how teams create content, run campaigns and measure results. The challenge is adopting these tools without flattening the brand or reducing quality.
Three questions every leader answers
Five questions tailored to your function
- 4
How are you maintaining a recognisable brand voice and editorial standard when AI is producing more of the first draft?
- 5
What are you seeing in terms of how your brand appears in AI-powered search results and recommendations, and what are you doing about it?
- 6
Beyond time saved, how are you building evidence that AI is improving pipeline quality, conversion or revenue contribution?
- 7
Which marketing skills do you think matter more now than they did two years ago, and which matter less?
- 8
How are you deciding where to invest team time versus where to automate, and what is driving those choices in practice?
Ready to be interviewed for Marketing & brand?
30 minutes on Zoom. Questions shared in advance. Your one-pager published on the TechPros insights platform and included in the 2026 report.
What participants receive
A full-page write-up
A polished one-pager of your perspectives, written by TechPros, for you to use as you wish.
Insights publication
Featured on the TechPros insights platform and shared with senior leaders via LinkedIn.
Early access to the 2026 report
See how your views compare to peers across nine functions before the report goes public.
Roundtable invitations
Invitation to relevant Challenge Forum roundtables with other senior leaders in your function.
Podcast option
Option to appear on the Enterprise Thought Leadership Podcast to expand on your one-pager.
The interview process
Optional briefing call
15 minTechPros walks through the format, confirms which function-specific questions will be used, and answers any questions.
Interview
30 minOn Zoom, with the eight questions shared in advance. Recorded for write-up. Ends with a short anonymous poll that feeds the report’s infographics.
Sponsor follow-up
20 to 30 minA representative from the campaign sponsor, CogniScale, asks three or four follow-on questions to surface concrete examples.
One-pager review
15 to 30 minTechPros walks through the draft one-pager, captures your feedback and confirms the publication date.
Publication
Your one-pager is published on the TechPros insights platform. We email you a week before and on the day, with a draft LinkedIn post you can reshare.
Add your voice to the 2026 report
Nine functions. The reality from people running the businesses, not the conference slides.