Content services
Research, writing, design and publishing for B2B marketing teams who want senior buyers to take their content seriously.
Looking to sponsor an interview programme or roundtable instead? Explore our sponsorship opportunities
Content senior leaders will read
Since 2017 we have interviewed more than 4,000 senior leaders, which has given us a good sense of what they find worth reading. We use that to plan, write and publish content that treats your audience as intelligent peers, whether it explores a market trend, a new challenge or your own team's expertise.
Insight first, promotion second. Every piece starts from what senior people in your market think, not from your product messaging.
Planned around your goals. We agree the audience, themes and timing with you before anything is written.
One idea, many formats. An interview can become a report chapter, a one-pager, a set of social graphics and a short video, all telling the same story.
Interview programmes. We interview senior leaders on a topic agreed with you, and your experts follow up with each of them.
Market View reports. The findings from 8 to 20 interviews, published under your brand, with a one-pager for every participant.
Roundtables. Small Challenge Forums, online or in person, where your experts sit alongside senior leaders as peers. See the sponsor page for more.
Programme and event planning. We research your sector to find the questions its senior leaders are wrestling with, then build interview programmes and roundtables around them.
Editorial calendars that line your content and events up with what is happening in your market and your own launch dates.
Adapting content across formats and channels, using templates built from your brand guidelines.
Executive interviews with your subject-matter experts, customers and industry leaders, with questions that draw out considered answers.
Market View reports, industry analysis, case studies and articles built on what people did: the challenge, the decision and the outcome, including what did not work.
Quote graphics, social graphics and infographics that turn research findings into something people share.
Short-form video and audio cut from interviews and podcast episodes.
Presentation design for client meetings, board papers, conference talks and internal briefings, in your brand.
Interactive digital publications in your brand, and the email campaigns that launch them.
Performance tracking, so you can see which pieces your readers engage with.
Dedicated microsites for a particular sector, audience or initiative, such as the hubs we run for 6sense and HubbubHR.
Campaign and event microsites with registration and programme information for webinars, roundtables and research programmes.
Why choose us?
We have worked across B2B sectors from financial services to manufacturing and technology, so we bring a wider view than a specialist agency, and we write for readers who have real problems to solve.
Executive insight
We speak with senior leaders every week, which keeps us close to what they value.
End to end
From planning the programme to writing, design and publishing.
Built for how people read
Interactive publications and microsites that work on a phone as well as a desk.
Tied to your goals
Every piece planned against your marketing and business objectives.
Get in touch
Tell us who you want to reach and what you want them to think. We will come back with ideas.