Featured contributors
Meet the industry leaders, executives, and experts who are shaping the future through their insights and thought leadership contributions.
Industry thought leaders
Discover insights from C-suite executives, department heads, and industry experts who are driving innovation and transformation across various sectors.
Showing 9 of 17 contributors (Page 1 of 2)
Julien Harazi
Global Head of Marketing
"Marketing leaders who will succeed will also be probably not the most successful by using AI themselves, but the ones that can inspire their teammates as well."
Erin Pearson
Vice President Marketing
"Marketing sets expectations for everything that follows. If your marketing is mediocre, why would prospects expect your deliverables to be any better?"
Pia Hämäri
Head of Marketing, Nordics
"The technology itself represents perhaps 20% of the transformation; the remaining 80% depends on people embracing new ways of working."
Kate Cox
Chief Marketing Officer
"We need systems builders—people who are good at building frameworks, processes, and automations. And we need quality controllers and tastemakers—people who understand the nuance of marketing output."
Alex Venus
Head of Growth Marketing
"AI is an enabling function—it does not need to be this kind of existential threat."
Amir Jirbandey
Head of International Marketing
"If AI helps us automate the bottom twenty to thirty percent of repeatable manual tasks, we can focus more on our craft—doing the work where human touch is paramount at a higher calibre."
Linda Ronningen
Head of Integrated Campaigns
"Despite all the sophisticated tools available to marketers, there's still considerable manual work involved."
Angus Mitchell
Customer & Commercial Leader
"With AI, we're not looking to replace creators, but empower them. We've launched a consortium to explore AI's role in supporting underrepresented content creators and examining potential bias within AI systems."
Meropi Kylika
Vice President of Commercial
"While AI can help with basic coverage, its true potential lies in enabling our teams to focus on creating differentiated, high-value content that drives subscriber growth and retention."
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