Become a sponsor

Put your experts in front of the senior leaders your business wants to reach, through a programme built around a topic they care about.

How sponsorship works

Each programme begins with your market. Together we settle on a subject its senior leaders will want to discuss, and we then invite them to take part through interviews, roundtables or the podcast.

Those who join us are directors, VPs and C-level executives from large enterprises and growing businesses, and they take part because the subject matters to them.

Your experts then meet each participant in a follow-up conversation. What you gain is a set of new relationships, a considered view of how your market is thinking, and a report published under your name.

What our sponsors say

"I have sponsored TechPros programmes for several years and it has been fundamental to building our Market Makers educational community at 6sense whilst developing brand awareness and pipeline - our most successful programme this year and shortlisted for a B2B marketing award."

Stefano Iacono

Marketing Director

"Building relationships in a less salesy and aggressive way is crucial, and that's where TechPros shines. I realized the potential of building meaningful relationships based on value, understanding our buyers' needs, and addressing their pain points without a traditional sales approach. It's all about value selling and fostering genuine connections."

Emily Tippins

Chief Marketing Officer

See our sponsor success stories

What 6sense, HubbubHR and other sponsors got from their programmes.

View success stories

What each side gains

Each programme page names its sponsor, so participants know whose work they are contributing to. In our experience, senior people appreciate that.

Value to PARTICIPANTS

Value to SPONSORS

TechProsFLYWHEEL

Personal brand awareness

Industry networking

Peer group insights

Solve problems

Participant meetings

Uncover intelligence

Brand advocacy

Engaging content

What participants get

Personal brand awareness. A one-pager in your name and a place in the published report.
Industry networking. Introductions to peers facing the same questions.
Peer group insights. What other senior leaders are doing, before it is published.
Solve problems. Roundtables where you bring a live challenge and work through it.

There is no charge to take part.

What sponsors get

Participant meetings. A follow-up conversation with each interviewee about their views.
Uncover intelligence. What the interviews reveal about their market.
Brand advocacy. Their name on a report senior leaders chose to contribute to.
Engaging content. A Market View report and one-pagers they can share.

Sponsors fund the programme and are named on its page.

What a programme produces

A one-pager for every interviewee, approved by them, and a Market View report under your brand. These are real examples from programmes sponsored by 6sense and HubbubHR.