Hum@ins at Work
What remains after AI?
A cross-sector research programme capturing how senior leaders are navigating the shift to AI-augmented operations across nine business functions and six core themes.
Each interview covers eight questions: three universal questions asked across every function, and five tailored to your specific role. Thirty minutes on Zoom. Questions shared in advance. Limited to 100 interviews across all nine functions for the 2026 report.
Find the questions for your function
Every interview is eight questions. Three are asked across all nine functions, and five are tailored to your role. Choose your function below to preview the full set.
Sales & revenue
Target audience: CROs, VPs of sales, heads of business development and customer success leaders
Revenue teams are being pulled in multiple directions. AI is changing how prospects research vendors, how pipeline is generated and how forecasts are built. Most sales organisations are still running processes designed for a pre-AI world.
Three questions every leader answers
Five questions tailored to your function
- 4
How are you adapting your sales process for prospects who arrive having already done significant AI-powered research before the first conversation?
- 5
What is your experience of moving from a handful of reps using AI well to making it a repeatable way of working across the whole revenue team?
- 6
Where are you using AI to increase pipeline volume, and how are you preventing that from sacrificing relevance or trust?
- 7
Has AI actually improved your forecast accuracy, or has it created a different kind of false confidence?
- 8
As AI blurs the line between what marketing does and what sales does, how are you rethinking handoffs and responsibilities?
Ready to be interviewed for Sales & revenue?
30 minutes on Zoom. Questions shared in advance. Your one-pager published on the TechPros insights platform and included in the 2026 report.
What participants receive
A full-page write-up
A polished one-pager of your perspectives, written by TechPros, for you to use as you wish.
Insights publication
Featured on the TechPros insights platform and shared with senior leaders via LinkedIn.
Early access to the 2026 report
See how your views compare to peers across nine functions before the report goes public.
Roundtable invitations
Invitation to relevant Challenge Forum roundtables with other senior leaders in your function.
Podcast option
Option to appear on the Enterprise Thought Leadership Podcast to expand on your one-pager.
The interview process
Optional briefing call
15 minTechPros walks through the format, confirms which function-specific questions will be used, and answers any questions.
Interview
30 minOn Zoom, with the eight questions shared in advance. Recorded for write-up. Ends with a short anonymous poll that feeds the report’s infographics.
Sponsor follow-up
20 to 30 minA representative from the campaign sponsor, CogniScale, asks three or four follow-on questions to surface concrete examples.
One-pager review
15 to 30 minTechPros walks through the draft one-pager, captures your feedback and confirms the publication date.
Publication
Your one-pager is published on the TechPros insights platform. We email you a week before and on the day, with a draft LinkedIn post you can reshare.
Add your voice to the 2026 report
Nine functions. The reality from people running the businesses, not the conference slides.