MARKET MAKERS — INTERVIEW PROGRAMME
The Curiosity Premium
Interview programme overview
Five of fourteen senior leaders cited curiosity unprompted as the defining trait for success in an AI environment. What are you screening for in your last three hires?
AI has not levelled the playing field. It has amplified existing differences. The curious are pulling further ahead, the hesitant are falling further behind. Market makers have changed who they hire and how they develop the team they already have. The premium is on people who connect frameworks, notice what the model misses, and keep asking what would happen if they tried it differently.
Audience: CMOs, Heads of Marketing, VPs of People co-leading marketing hires, Marketing Operations Directors.
Every CMO is making a hiring call about this right now. AI has made narrow specialism less defensible and the survey data confirms the gap: personal AI readiness scored 8.0, team readiness scored 6.7. The hiring conversation has shifted faster than most job descriptions admit. Market makers know what they are screening for now and how to spot it. Followers are still hiring for last decade’s shape.
Interview questions
Describe the last three people you hired into your marketing team. What was different about your shortlist criteria compared to two years ago?
What is one trait you screen for now that you did not screen for in 2024?
Has anyone in your team self-taught themselves into a role they would not have qualified for two years ago? What enabled that?
What is the soft signal in an interview that tells you someone has the curiosity premium?
Where on your team is specialism still the right answer, and where is it now a liability?
What is the development programme you are putting your existing team through to close the gap between leader confidence and team capability?
Interview process
Step 1 - Optional briefing call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io interview
30 min30-minute TechPros.io Zoom interview run by Taryn Breetzke. Questions are shared in advance. We produce a short summary of your key points to support a more focused follow-up conversation.
Book your interview hereStep 3 - Follow up call
20-30 minA short follow-up call to expand on your insights. TechPros then writes up your interview one-pager and sends it to you in advance of the review call.
Here is an example of a one-pagerStep 4 - One pager review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and let you know the expected publication date and any follow-on events you might be interested in.
Step 5 - Market view report
PublicationWe email you a week before the report is published on LinkedIn and again on the day of launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat we need from you
Company email
In the calendly booking form please share your company email for future coordination.
Professional headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment status
We ask all participants to confirm they are currently in their role, so your insights reflect your live experience and the publication accurately represents your position.
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About our partner
6sense is the platform behind the original New Skills, New Mindset Market View Report. Their AI-powered Revenue AI platform helps B2B organisations identify in-market accounts, uncover buying signals and orchestrate engagement across the buyer journey.
6sense partners with TechPros on the Market Makers programme to surface the operational reality behind AI in B2B marketing — what is genuinely changing, what is not, and where the bottlenecks have moved.
The interview is a peer conversation feeding a published market view report. There is no vendor follow-up, no funnel and no upsell. 6sense is the partner, not the seller.