MARKET MAKERS — INTERVIEW PROGRAMME
From SEO to Generative Visibility
Interview programme overview
Buyer research is fragmenting across ChatGPT, Claude and Gemini. What does your team measure now that you did not measure twelve months ago?
Generative engines are now a meaningful slice of buyer research. The strategies that built search dominance do not automatically translate, but abandoning SEO would be premature. Market makers are running careful experiments and rebalancing investment on evidence. Followers are either declaring SEO dead or pretending nothing has changed. Both are wrong.
Audience: Heads of Demand, Heads of Content, Heads of SEO, Marketing Operations Directors, CMOs.
Every B2B marketing leader is being asked how they show up when their buyer asks an AI. The honest answer is that nobody has a definitive playbook yet. The previous programme found leaders genuinely split: some are ripping up SEO, others are doubling down because the old investment is feeding AI overviews. The window to run the question with discipline is open right now. In twelve months it will be a category baseline, not a leadership question.
Interview questions
What does your team measure now that you did not measure twelve months ago?
Have you rebalanced budget between SEO and generative engine optimisation? On what evidence?
What is the test you ran in the last quarter to see whether your content shows up in AI-generated results?
Which content format is performing better in LLMs than it did in traditional search? Which is performing worse?
What proportion of your traffic is now existing customers versus net-new prospects? What changed?
If a CFO asked you to defend the budget for generative visibility work, what would you show them?
Interview process
Step 1 - Optional briefing call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io interview
30 min30-minute TechPros.io Zoom interview run by Taryn Breetzke. Questions are shared in advance. We produce a short summary of your key points to support a more focused follow-up conversation.
Book your interview hereStep 3 - Follow up call
20-30 minA short follow-up call to expand on your insights. TechPros then writes up your interview one-pager and sends it to you in advance of the review call.
Here is an example of a one-pagerStep 4 - One pager review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and let you know the expected publication date and any follow-on events you might be interested in.
Step 5 - Market view report
PublicationWe email you a week before the report is published on LinkedIn and again on the day of launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat we need from you
Company email
In the calendly booking form please share your company email for future coordination.
Professional headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment status
We ask all participants to confirm they are currently in their role, so your insights reflect your live experience and the publication accurately represents your position.
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About our partner
6sense is the platform behind the original New Skills, New Mindset Market View Report. Their AI-powered Revenue AI platform helps B2B organisations identify in-market accounts, uncover buying signals and orchestrate engagement across the buyer journey.
6sense partners with TechPros on the Market Makers programme to surface the operational reality behind AI in B2B marketing — what is genuinely changing, what is not, and where the bottlenecks have moved.
The interview is a peer conversation feeding a published market view report. There is no vendor follow-up, no funnel and no upsell. 6sense is the partner, not the seller.