MARKET MAKERS — INTERVIEW PROGRAMME
From Pilot to Production
Interview programme overview
Eighty percent of this shift is people, not technology. What is the AI use case in your organisation that has crossed from pilot into production, and what changed when it crossed?
Most B2B marketing organisations are running AI as a perpetual pilot. Market makers have crossed the pilot-to-production threshold on at least one use case, with named ownership, measured outcomes and an operating model that adapted to what AI actually changed. Followers are still calling things pilots two years in.
Audience: CMOs, VPs of Marketing, Heads of Marketing Operations, Heads of RevOps.
The most repeated finding in the previous programme was that the technology is the smaller part of the challenge. Adoption is the bigger part. The organisations moving fastest are not the ones with the biggest budgets, they are the ones who built the willingness to keep adapting. This conversation anchors the programme in something durable. It will still be true in eighteen months.
Interview questions
What is the AI use case in your organisation that has crossed from pilot into production? Who owns it now, and what changed in the operating model when it crossed?
What was the change management decision that made adoption stick?
Where did you lose people during the transition? What did you do about it?
What is the AI capability you have not yet moved into production, and what is honestly holding it up?
How do you measure adoption beyond licence count or login frequency?
What is the one piece of advice you would give to a peer at the start of this journey?
Interview process
Step 1 - Optional briefing call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io interview
30 min30-minute TechPros.io Zoom interview run by Taryn Breetzke. Questions are shared in advance. We produce a short summary of your key points to support a more focused follow-up conversation.
Book your interview hereStep 3 - Follow up call
20-30 minA short follow-up call to expand on your insights. TechPros then writes up your interview one-pager and sends it to you in advance of the review call.
Here is an example of a one-pagerStep 4 - One pager review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and let you know the expected publication date and any follow-on events you might be interested in.
Step 5 - Market view report
PublicationWe email you a week before the report is published on LinkedIn and again on the day of launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat we need from you
Company email
In the calendly booking form please share your company email for future coordination.
Professional headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment status
We ask all participants to confirm they are currently in their role, so your insights reflect your live experience and the publication accurately represents your position.
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About our partner
6sense is the platform behind the original New Skills, New Mindset Market View Report. Their AI-powered Revenue AI platform helps B2B organisations identify in-market accounts, uncover buying signals and orchestrate engagement across the buyer journey.
6sense partners with TechPros on the Market Makers programme to surface the operational reality behind AI in B2B marketing — what is genuinely changing, what is not, and where the bottlenecks have moved.
The interview is a peer conversation feeding a published market view report. There is no vendor follow-up, no funnel and no upsell. 6sense is the partner, not the seller.