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From archives to assets: Exploring media monetisation in the age of AI
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Interview Program Overview
Media organisations hold extensive content archives, yet many are still determining how to fully monetise these collections. As technology reshapes content management and distribution methods and audiences move from broadcast to streaming platforms, companies face decisions about how to proceed. With AI and cloud technologies maturing rapidly, the opportunity cost of delayed action continues to grow.
This research sets out to understand how senior media professionals view the commercial possibilities within their archives. We want to hear from companies at different stages - from those beginning to assess their options, to those already implementing new approaches to content management and distribution.
The research will explore current practices in content discovery, distribution and audience engagement, alongside examining how companies plan to adapt their operations for future content delivery.
As a participant, you will have the opportunity to share your perspectives on key industry topics including:
- The commercial potential within media archives
- Industry experiences with new technology adoption
- Common challenges in content management
- Approaches to audience-specific content delivery
- The development of new commercial models
- Methods for measuring success and return on investment
Interview Questions
How do you see the media industry's approach to archive management evolving over the next 3-5 years?
What do you believe are the most significant barriers preventing media organisations from fully capitalising on their content archives?
How is your organisation thinking about the balance between traditional broadcast content and streaming platforms?
What role do you see AI playing in transforming how the industry manages and monetises content?
What challenges has the industry faced in implementing new technologies for content discovery and distribution?
How are changing viewer habits influencing decisions about content redistribution and monetisation?
What commercial models are emerging that you find particularly interesting or promising?
Has your team evaluated any AI-powered solutions for managing and monetising archive content?
What metrics do you think the industry should use to measure success in archive monetisation?
How do you see the relationship between technology providers and media organisations evolving as archive monetisation becomes more sophisticated?
Interview Process
Step 1 - Optional Briefing Call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io Interview
30 min30 minute TechPros.io Zoom interview including an anonymous poll at the end to produce infographics for the report. We summarise your interview and share with the Sponsor to help them prepare for the next call.
Book your interview hereStep 3 - Follow Up Call
20-30 minThe Sponsor representative will ask you three or four follow on questions to dig a bit deeper into the insights you shared to hopefully pull out some interesting anecdotes and examples for the report. We will then write up your interview 'One Pager' and send to you in advance of the One Pager Review call.
Here is an example of a One PagerStep 4 - One Pager Review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and lets you know the expected publication date and any follow on events you might be interested in.
Step 5 - Market View Report
PublicationWe email you a week before the report is published via a LinkedIn post and then again on the day of the launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat We Need From You
Company Email
In the calendly booking form please share your company email for future coordination.
Professional Headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment Status
Confirmation that you are currently employed and not leaving your employer. It's our promise to all sponsors.
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About Our Sponsor
Globant develops technology solutions that help organisations grow and adapt. They build and operate digital platforms that enable companies to better serve their customers and reach new markets. Working with companies like Google, EA, and Disney, Globant combines technical expertise with industry knowledge to create systems that expand reach and increase revenue. Their solutions encompass everything from initial strategy through to day-to-day operations, supported by artificial intelligence to enhance performance and engagement. Whether modernising existing platforms or building new ones, Globant's end-to-end capabilities help organisations take control of their digital future.
