Revenue community

A community for senior revenue leaders managing AI integration and process automation whilst adapting to changing B2B buying behaviours.

The revenue challenge in 2025

17%

of buyer time spent with suppliers

27%

research independently online

82% vs 65%

leadership thinks teams are aligned vs reality

Traditional sales and marketing approaches need updating for today's buying behaviours.

Shrinking budgets

Pressure to demonstrate AI ROI within 12 months whilst managing attribution complexities.

Alignment gaps

Persistent disconnection between sales and marketing teams despite leadership assumptions.

Buying behaviour shifts

Buyers spending less time with suppliers whilst researching more independently online.

Intelligent revenue processes

The focus is on combining data-driven buyer intelligence with AI-powered process automation to create scalable, personalised engagement at every stage of the customer journey.

Targeted prospecting

AI-powered research and account identification

ABM execution

Automated personalisation at scale

Relationship building

Focus on high-value activities

How our community helps

Our community brings together CMOs, CROs, and senior sales and marketing leaders who are designing modern revenue engines. Through collaborative challenge-solving, we address the practical realities of revenue performance.

Attribution ROI

Proving attribution ROI and measuring AI impact

AI agents

Building AI agents that improve campaign velocity

Account-based strategies

Implementing ABM strategies that scale

Cross-functional alignment

Creating alignment that drives predictable growth

Whether you're designing intent-driven demand generation programmes, automating content personalisation for ABM campaigns, or building revenue intelligence frameworks that bridge sales and marketing gaps, our community provides peer-tested solutions from leaders managing the intersection of AI capability and revenue performance.

Upcoming events

Join our collaborative forums designed for senior revenue leaders driving AI-powered growth.

Virtual challenge forum

22/30 registered

March 28, 2025

2:00 PM GMT

Revenue attribution in the AI era: measuring what matters beyond MQLs

A roundtable where revenue leaders tackle specific attribution challenges and share frameworks for measuring AI's impact on pipeline velocity, deal quality, and customer lifetime value whilst bridging sales-marketing alignment gaps.

View details & register

In-person challenge forum

25/35 registered

April 22, 2025

9:00 AM BST

AI-powered ABM: scaling personalised engagement without scaling headcount

A forum exploring how revenue teams are using AI agents to automate research, content creation, and sequence personalisation, enabling account-based marketing execution at scale whilst maintaining authentic buyer experiences.

View details & register

Past events

Explore insights and outcomes from our previous community events.

January 18, 2025

Beyond attribution: building revenue intelligence that actually works

A challenge forum addressing the measurement crisis in modern revenue teams. Key solutions included unified data models, self-reported attribution frameworks, and AI-powered pipeline analysis that revealed dark social influences and improved forecasting accuracy.

View results