virtual upcoming

Revenue attribution in the AI era: measuring what matters beyond MQLs

March 28, 2025

2:00 PM GMT

22/30 registered

A roundtable where revenue leaders tackle specific attribution challenges and share frameworks for measuring AI's impact on pipeline velocity, deal quality, and customer lifetime value whilst bridging sales-marketing alignment gaps.

Event objectives

Develop attribution frameworks beyond traditional MQLs

Measure AI impact on pipeline velocity and deal quality

Bridge sales-marketing alignment gaps

Create customer lifetime value measurement strategies

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This event is sponsored by