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Beyond attribution: building revenue intelligence that actually works
January 18, 2025
2:00 PM GMT
A challenge forum addressing the measurement crisis in modern revenue teams.
Event outcomes
Developed unified data models for revenue attribution
Created self-reported attribution frameworks
Implemented AI-powered pipeline analysis
Revealed dark social influences on buying decisions
Key insights
- Traditional attribution models miss 60% of buyer journey
- Self-reported attribution provides valuable insights
- AI can identify hidden buying signals
- Revenue intelligence requires cross-functional alignment
This event is sponsored by
