Clicking and Sticking: How Digital Leaders are Transforming Customer Experience in an Era of Uncertainty
An exclusive group of Technical and Digital Leaders and C-Level executives from within the UK and Europe discussed some of the emerging strategies to address the new economic environment.
Prior to this highly interactive virtual session, each of you will present a business or industry challenge relating to the crisis. All participants vote and a challenge is selected prior to the discussion.
- 2020 and COVID-19 has scaled consumer adoption of digital, and Akamai has observed unprecedented traffic to our clients’ digital properties. This has accelerated digital transformation initiatives and priorities for business leaders globally. Let’s host a roundtable discussion for business leaders to share their changing priorities as consumer adoption of digital accelerates, and share strategies to overcome common challenges around digital transformation:
- Building a 1:1 relationship with the customer
- Siloed data
- Data privacy legislation
- The goal of the session is to dig into how customer identity data is increasingly important across business disciplines: IT, security, and of course, marketing. The ultimate goal is to create exceptional customer experiences, package the data in a way that is useful across the business and accessible by all enterprise applications, and secure sensitive customer identity data.
Date: 21st October 2020
Time: 1.45pm to 3.30pm
Event score: 80%
Number of participants: 5
"Good format, had everyone engaged."
Julian Tan - Head of Digital Business Initiatives & Esports, Formula 1
"Great initiative and insightful discussions! People who do different things on the surface - might have the same problems and sometimes great solutions as well."
Saradha Sethuraman - eCommerce Business Director, Omnicom Media Group
"When you have events like this one, that are focused on outcome, action & change you WORK the TALK not TALK the work :)"
James Kinloch - Director (Co-Founder) - Digital Engagement Centre, The HEINEKEN Company