Clicking and Sticking: How Digital Leaders are Transforming Customer Experience in an Era of Uncertainty
Invest 90 mins of your time on the afternoon of Wednesday, 21st October 2020 with an exclusive group of Technical and Digital Leaders and C-Level executives from within the UK and Europe. Learn what your peer group is thinking and some of the emerging strategies to address the new economic environment.
Prior to this highly interactive virtual session, each of you will present a business or industry challenge relating to the crisis. All participants vote and a challenge is selected prior to the discussion.
- 2020 and COVID-19 has scaled consumer adoption of digital, and Akamai has observed unprecedented traffic to our clients’ digital properties. This has accelerated digital transformation initiatives and priorities for business leaders globally. Let’s host a roundtable discussion for business leaders to share their changing priorities as consumer adoption of digital accelerates, and share strategies to overcome common challenges around digital transformation:
- Building a 1:1 relationship with the customer
- Siloed data
- Data privacy legislation
- The goal of the session is to dig into how customer identity data is increasingly important across business disciplines: IT, security, and of course, marketing. The ultimate goal is to create exceptional customer experiences, package the data in a way that is useful across the business and accessible by all enterprise applications, and secure sensitive customer identity data.