Who is Softwire and what is your role?
Softwire started back in 2000 and has since grown to over 200 employees. We aim to be a complete technology partner for our clients, from initial consultancy and design phases right through to deployment and ongoing support. To support this, we’ve created the best-possible environment to produce outstanding software and deliver unmatched customer satisfaction.
In my role as Chief Marketing Officer, I work to elevate the Softwire brand, positioning Softwire as a thought leader, whilst also working closely with the sales team to drive and generate demand.
What are the current trends shaping your market?
As a consultancy, the current trends we focus on are those that we see affecting our clients, therefore shaping our business. Our job is to be able to stay a few steps ahead of the curve so we can proactively offer solutions. Firstly, we have the technical talent shortage. It’s really really hard to hire quality technical talent at the rapid rate required. This is something that affects both ourselves and our clients. Second, there is an increased demand for digital products and services. We’re seeing clients wanting to become more digitally savvy, and they are asking for our help with this. The third trend we’re seeing is growing demand for new technology around data, cloud, and other emerging technologies. As a direct result of this, we are working to develop these skills internally so we can meet our clients’ needs.
What is your key challenge for 2022?
Our biggest challenge right now is the talent crunch, and how we are not able to hire fast enough to keep up with demand from our clients. We are looking to bring more and more technical talent on board, such as senior experienced technical directors, software engineers, product designers, project managers. To resolve this challenge, we are building our recruitment capability and also investing in elevating our brand as a destination employer for tech talent. An important third part of the equation is making sure that once we hire all this great talent, we are working to retain them. We do this through the creation of structured career paths, training and mentoring sessions, and showing the culture and values of Softwire as a thriving environment in which to work.
How are your TechPros.io programmes going?
‘Accelerating product innovation & time-to-market in today’s demanding M&E landscape’ is our first programme with TechPros.io and it’s going really well. The thought leadership content production aspect is initially why we came on board, but we have also discovered that this is a great source of leads and conversations with industry experts, creating invaluable marketing intelligence for our sales team. The people we are interacting with through the programme are senior decision-makers and influencers at great organisations. We are in talks with TechPros.io to run more programmes later in the year.