Become a Sponsor
Invest in a valuable content and events programme.
TechPros.io thought leadership programmes provide your brand with a great platform to raise awareness, uncover market intelligence and connect with enterprise leaders at the forefront of change within their organisations.
With constant change and little market certainty, it has never been more important for business and technology professionals to collaborate.
TechPros.io thought leadership interviews and virtual events are an immersive, stimulating, and enjoyable process for all those who take part. It must come as no surprise therefore that relationships evolve between our participants and sponsors, and can lead to referrals, commercial discussions, and deals.
Market Intelligence, Brand Awareness & Demand
The market insights available to Sponsors of TechPros.io programmes are unrivalled.
Besides the knowledge gleaned from dozens of interviews, as a Sponsor, you can participate alongside contributors in highly engaging and informative virtual roundtables, workshops, and interactive panel discussions.
Your valuable publications will receive thousands of views in your market, exposing your brand and people, whilst offering your marketers quality content that can enrich their demand generation campaigns.
Featured Sponsor
Avantra
Emily Tippins
Chief Marketing Officer
Building relationships in a less salesy and aggressive way is crucial, and that’s where TechPros shines. I realized the potential of building meaningful relationships based on value, understanding our buyers’ needs, and addressing their pain points without a traditional sales approach. It’s all about value selling and fostering genuine connections.
Who are Avantra and what sets you apart in the world of SAP automation?
Avantra is a leading SAP automation platform that streamlines manual tasks involved in managing a large scale SAP landscape. What sets us apart is our platform’s ability to empower Basis engineers to build custom automations for tasks like daily checks, system reviews, and security assessments without manual intervention, allowing businesses to focus on innovation and gaining a competitive edge while ensuring optimal performance and user experiences within their SAP environment. With our AI and machine learning capabilities, Avantra becomes like a trusted automation ally, ensuring smooth operations and freeing up valuable time and resources for more strategic initiatives.
Can you share Avantra's journey from its early days to its current position in the market?
At Avantra, I’ve had the pleasure of being part of the team for the past 3 years, witnessing its remarkable growth from a relatively small brand to a more sophisticated entity. We are still on an exciting journey of progress. When I joined, we had just undergone a rebranding process. While the product itself has a strong history of over 20 years, its current form and branding are only about 4 years old, making it a relatively new player in the market. One of the most exhilarating challenges I encountered was elevating this previously unknown embryonic brand to stand shoulder to shoulder with industry giants like Deloitte and Tech Mahindra, presenting our offerings at prestigious conferences such as SAP Sapphire. It has been a rewarding experience, and we continue to strive for excellence, making Avantra a recognized name in the world of SAP automation and beyond.
How did your partnership with TechPros come about?
As a marketer, I’m always looking for ways to differentiate ourselves, especially at events where there’s so much noise and competition. We wanted a unique value proposition that set us apart from other vendors. So, I participated in a couple of TechPros round tables and experienced it from the other side. I saw the value TechPros offered, not just to me as a marketer but to the people we’re trying to engage with. Building relationships in a less salesy and aggressive way is crucial, and that’s where TechPros shines. I realized the potential of building meaningful relationships based on value, understanding our buyers’ needs, and addressing their pain points without a traditional sales approach. It’s all about value selling and fostering genuine connections. That’s how our partnership with TechPros came about.
How has your leadership style evolved amid global challenges like the pandemic and geopolitical events?
Working remotely has highlighted the significance of offering psychological safety and showing genuine empathy towards my team members, ensuring their emotional and physical wellbeing. Empathy is crucial, and emotionally intelligent leaders are vital for the future. We revamped our company values, and now we work on rewarding and holding people accountable for behaviors that align with these values. Our leadership team leads by example, upholding these principles. To attract and retain talent, we showcase our employer brand, creating a culture where employees feel their values are honored. Our focus on caring and community involvement has been well received, making Avantra an attractive place to work for individuals seeking a meaningful and rewarding career journey.
