One of the best ways for businesses to get smarter when onboarding new tools and software is to involve their IT team much earlier in the buying journey.
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"In terms of acquisition metrics, we focus on things like lead drop rate. It's really about the quality of leads we're generating."
Software Development, 6sense
"It's essential to have a strong head of marketing who can effectively bridge the gap between sales and marketing. This role provides a constant feedback loop on the quality of MQLs."
Software Development, 6sense
"There has definitely been a notable shift in B2B marketing, where the focus has moved from the quantity of leads to the quality and engagement across the customer journey."
Software Development, 6sense
"Marketing and sales are being brought closer together. It's becoming crucial to view all marketing activities in terms of their contribution to revenue."
Software Development, 6sense
"The companies that perform the best are those whose brands generate the most leads organically. It's about creating a smart brand that resonates on an emotional level, rather than just logical."
Software Development, 6sense
"Progress is impossible without company-wide alignment and understanding that sustainability and financial performance go hand in hand."
IT Services & Consulting, Esri
"It's about finding these win-win scenarios where positive feedback loops are created, promoting both the right environmental and economic outcomes."
IT Services & Consulting, Esri
"ROI is critical, but ensuring accurate attribution is equally important. It's a common concern among marketers – properly citing the sources of deals."
Software Development, 6sense
"We're currently piloting this technology to automate the creation of email content, sales briefs, or battle cards."
Software Development, 6sense
"Gen AI is a technology that everyone wants to adopt, and it's crucial to take small steps, identify the right people within your team to handle specific tasks, and gradually scale up to more comprehensive use cases."
Software Development, 6sense