Re-thinking a Data-Driven Sales & Marketing Strategy

In today's competitive landscape, Sales and Marketing leaders have a unique opportunity to accelerate revenue and fuel growth through intelligent data utilization. However, they are often faced with the challenges of managing vast amounts of data from diverse sources, grappling with data collection complexities, integration issues, and analysis hurdles. A lack of a solid data strategy, framework, policies, and processes further hinders their ability to fully capitalize on the power of data.

You submit one challenge related to the topic (register here - max 80 characters). Once we have matched you with 4-5 other peers we reach out and agree on a date and time that works for everyone. We also encourage you to join the Guild community. will confirm your place at the event by calendar invitation. On the day you will vote on which challenge will be selected to focus the discussion. The event starts with the challenge owner explaining it in detail, followed by the others asking questions and then offering solutions. A week after the event, we interview you on the thoughts you shared at the event for the Podcast edit. We seek approval for your contributions and once published we tag you in a LinkedIn post acknowledging your contribution.

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