
The challenge that received the most votes was "how to identify exactly which sales and marketing efforts have influenced the sale."
Event overviewEvent Stats
Event Details
The challenge sought to uncover the key factors that drive the B2B sales funnel - is it the prowess of your sales team or the result of dazzling marketing campaigns? And once you've determined the answer, how do you ensure that each department receives a fair share of the budget?
Our participants came up with the following solutions:
1. Analyse marketing data
2. Conduct customer surveys
3. Track changes in customer behaviour
4. Alignment with stakeholders
5. Leverage technology
Participants
Jonathan Broadley - Head of Marketing, AccessPay
Dave Hudges - Head of Marketing, Ideal
Emily Tippins - Chief Marketing Officer, Avantra
Graham Smith - Advisory Director, Testhouse
Paul Russell - Founder, Evenifitwasfree
Cari Jones - Senior Director Global Demand Generation, Taulia
Gerhard Heide - Chief Marketing and Business Development Officer, Marionete