
The challenge that received the most votes was "building a consistent and continuous narrative across multiple channels"
Event overviewEvent Stats
Event Details
The challenge aimed to find solutions on how to build consistent and continuous narrative across multiple channels - while balancing the competing needs of different teams within marketing and communications?
Here are some of the solutions that our participants came up with:
1. Define your brand story and messaging guidelines
2. Develop a content strategy
3. Use a content calendar
4. Tailor content to specific channels
5. Leverage data
6. Ensure collaboration across teams
7. Consider a central hub
8. Monitor and respond to feedback
Participants
Laurence Baker - Marketing Director - Ontra
Emily Tippins - Chief Marketing Office - Avantra
Richard Nolan - Fractional Chief Marketing Officer - Leighton Fine Art