INTERVIEW GUIDE
Intelligent Retail Architecture: Balancing Composability and Integration in the Age of AI
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Interview Program Overview
As retail technology ecosystems grow increasingly complex, organisations face critical decisions about their commerce architecture. While composable approaches offer flexibility and best-of-breed capabilities, unified platforms promise integration and operational simplicity. Meanwhile, the normalisation of AI across retail operations has shifted focus from "if" to "how" these technologies should be implemented within existing systems.
This research examines how retail technology leaders are navigating architecture decisions that balance immediate business needs with long-term flexibility. We want to hear from companies taking different approaches—from those investing in composable commerce to those optimising unified platforms, as well as those pursuing hybrid models that leverage the strengths of both approaches.
The research will explore current thinking on technology architecture trade-offs, approaches to managing technical debt, and strategies for capturing customer data in an era where 40-70% of visitors remain anonymous. We'll examine how retailers balance legacy system investments with emerging technologies, and what they see as critical capabilities for future retail success.
Key areas of exploration include:
- Decision frameworks for composable vs. unified commerce technology
- Strategies for data capture and personalisation with anonymous customers
- Integration approaches that reduce technical debt whilst maintaining agility
- Real-world impacts of architecture decisions on customer experience
- The role of AI in bridging disparate systems and enhancing operations
- Future-proofing technology investments amid rapid industry evolution
Participants will gain early access to insights from peers across the retail sector and contribute to thought leadership that helps shape the industry's approach to commerce architecture in an increasingly complex technology landscape.
Interview Questions
Looking at the broader retail technology landscape, what do you see as the most significant shifts affecting how retailers approach their technology strategy in 2025 and beyond?
How has the role of the CTO/technology leader in retail evolved over the past few years, particularly regarding business strategy and revenue growth?
When evaluating your commerce architecture, how do you balance the flexibility of composable approaches against the integration benefits of unified platforms?
What strategies have proven most effective for capturing and leveraging customer data when 40-70% of your visitors remain anonymous?
How are you measuring the ROI of your technology investments, particularly when comparing immediate business impact versus long-term technical flexibility?
What approaches has your organisation taken to address technical debt whilst maintaining the ability to adapt quickly to market changes?
As AI becomes normalised in retail operations, where have you found the most valuable applications, and what implementation challenges have you encountered?
When making decisions about new technology investments, how do you account for both your existing architecture constraints and your future technology aspirations?
What capabilities or expertise gaps do you find most challenging to fill internally as you evolve your retail technology ecosystem?
If you were to reimagine your technology architecture from scratch today, what would you prioritise differently compared to your current approach?
Interview Process
Step 1 - Optional Briefing Call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io Interview
30 min30 minute TechPros.io Zoom interview including an anonymous poll at the end to produce infographics for the report. We summarise your interview and share with the Sponsor to help them prepare for the next call.
Book your interview hereStep 3 - Follow Up Call
20-30 minThe Sponsor representative will ask you three or four follow on questions to dig a bit deeper into the insights you shared to hopefully pull out some interesting anecdotes and examples for the report. We will then write up your interview 'One Pager' and send to you in advance of the One Pager Review call.
Here is an example of a One PagerStep 4 - One Pager Review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and lets you know the expected publication date and any follow on events you might be interested in.
Step 5 - Market View Report
PublicationWe email you a week before the report is published via a LinkedIn post and then again on the day of the launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat We Need From You
Company Email
In the calendly booking form please share your company email for future coordination.
Professional Headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment Status
Confirmation that you are currently employed and not leaving your employer. It's our promise to all sponsors.
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About Our Sponsor
Globant develops technology solutions that help organisations grow and adapt. They build and operate digital platforms that enable companies to better serve their customers and reach new markets. Working with companies like Google, EA, and Disney, Globant combines technical expertise with industry knowledge to create systems that expand reach and increase revenue. Their solutions encompass everything from initial strategy through to day-to-day operations, supported by artificial intelligence to enhance performance and engagement. Whether modernising existing platforms or building new ones, Globant's end-to-end capabilities help organisations take control of their digital future.