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The Marketing AI imperative: How CMOs are envisioning their future workforce
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Interview Program Overview
This TechPros.io industry report, sponsored by CogniScale.pro, examines how CMOs are responding to growing board and CEO pressure to accelerate AI adoption. We aim to understand how marketing leaders are thinking about and preparing for a future where human expertise and AI capabilities work together to drive marketing success.
The study explores both real experiences and strategic thinking - from interviews with CMOs taking their first steps with AI to those scaling initiatives. We'll examine approaches to team development, organisational structures, and methods for maintaining creative excellence while innovating with AI, enabling human teams to focus on higher-value activities.
We are inviting CMOs and Marketing Directors who are either considering, actively planning or implementing their Marketing AI strategy. The report will be particularly valuable for industry peers seeking to understand emerging frameworks, proven approaches, and organisational models for building high-performing, AI-augmented marketing teams.
The study will investigate key areas including:
- Current marketing AI experiments and pilots
- Approaches to team training and cultural transformation
- Impact on productivity and content quality
- Methods for measuring ROI and demonstrating value
- Resources needed to successfully navigate this transition
Interview Questions
As you envision the future of your marketing workforce, what fundamental shifts do you expect AI to bring in how your team operates, creates value, and achieves its objectives?
Beyond efficiency gains, what strategic opportunities do you see AI creating for marketing organisations?
How will you balance AI innovation with preserving your organisations unique creative voice and brand authenticity?
How are you planning to leverage your organisation's unique expertise and market insights as you build AI capabilities into your marketing operations, and how will you capture and integrate this knowledge?
Could you share examples of how your team is using AI specifically LLMs for content creation and marketing automation? What have been your key learnings about maintaining quality and brand voice?
Can you envision a path for your organisation becoming AI-first in the next 12 months - if so how, if not why not?
As we move toward an AI-first future, what fundamental shifts do you anticipate in marketing roles and capabilities, and how will you develop and upskill your team to excel in this new environment?
The sponsor of this programme reduced thought leadership content production costs by 75% by enabling one person in house to produce the same output 4 contractors did previously whilst improving quality. How are you measuring ROI and demonstrating value to the board as you develop and implement your AI strategy?
What qualities and capabilities do you believe will distinguish exceptional marketing leaders in an AI-first world, and how should they evolve their leadership approach?
Beyond your marketing function, what broader opportunities and considerations do you see for scaling AI adoption across your organisation to drive enterprise-wide transformation?
Interview Process
Step 1 - Optional Briefing Call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io Interview
30 min30 minute TechPros.io Zoom interview including an anonymous poll at the end to produce infographics for the report. We summarise your interview and share with the Sponsor to help them prepare for the next call.
Book your interview hereStep 3 - Follow Up Call
20-30 minThe Sponsor representative will ask you three or four follow on questions to dig a bit deeper into the insights you shared to hopefully pull out some interesting anecdotes and examples for the report. We will then write up your interview 'One Pager' and send to you in advance of the One Pager Review call.
Here is an example of a One PagerStep 4 - One Pager Review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and lets you know the expected publication date and any follow on events you might be interested in.
Step 5 - Market View Report
PublicationWe email you a week before the report is published via a LinkedIn post and then again on the day of the launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat We Need From You
Company Email
In the calendly booking form please share your company email for future coordination.
Professional Headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment Status
Confirmation that you are currently employed and not leaving your employer. It's our promise to all sponsors.
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About Our Sponsor
CogniScale transforms sales and marketing teams into AI-powered operations through specialised training and hands-on support. Born from Network Sunday's successful integration of AI across its B2B marketing agency, CogniScale helps organisations achieve more than 300% productivity gains by building an "AI workforce" that augments human capabilities. Through structured workshops and practical assignments, they enable teams to automate routine tasks whilst maintaining brand authenticity. Their methodology stems from proven experience developing over 50 AI use cases, focusing not just on technology but on fostering an AI-first culture that drives measurable business results.