MARKET MAKERS — INTERVIEW PROGRAMME
The GTM Maturity Model
Interview programme overview
Eighty percent of B2B organisations say they have an account-based programme. Four percent say it is fully scaled. Where does your organisation honestly sit on that curve, and what has kept you on the plateau?
GTM maturity is not a tooling question or a budget question. It is an operating-model question. Market makers have built coordinated cross-functional motions, with shared accountability, measured handoffs and a CFO-defensible revenue line. Followers have one function pulling ahead, two functions running on legacy logic and a quiet awareness that the seams are showing.
Audience: Senior B2B leaders across marketing, sales and RevOps. CMOs, VPs of Marketing, VPs of Sales, Heads of Demand Generation, RevOps Directors..
The lowest-scoring data point in New Skills, New Mindset was the ability to act on intent at GTM speed: 5.7 out of 10. It is the operational symptom of a deeper structural gap. The marketing-sales-RevOps operating model in most organisations is still wired for lead-thinking. The leaders pulling ahead have done the cross-functional work of aligning around shared accounts, shared signals and shared revenue outcomes. The leaders falling behind have one function that has moved and two that have not. This conversation gives senior cross-functional leaders peer-level permission to be honest about where their organisation sits on the maturity curve, what it would take to move forward and what is genuinely holding them back.
Interview questions
Where on the crawl-walk-run curve does your organisation honestly sit today, and where did it sit twelve months ago?
When an account shows in-market intent, what is the median time before someone in your organisation acts on it?
Who owns the operational handoff between intent signal and sales outreach across marketing, sales and RevOps?
What is the one process change in the last twelve months that has measurably moved your signal-to-conversation time down?
Where in your funnel does your organisation still default to lead-stage thinking when account-stage thinking would serve better?
What is the AI or automation use case that has changed your operating model, not just sped up your existing one?
What does the CFO need to see for the GTM transformation budget to keep getting funded?
Interview process
Step 1 - Optional briefing call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io interview
30 min30-minute TechPros.io Zoom interview run by Taryn Breetzke. Questions are shared in advance. We produce a short summary of your key points to support a more focused follow-up conversation.
Book your interview hereStep 3 - Follow up call
20-30 minA short follow-up call to expand on your insights. TechPros then writes up your interview one-pager and sends it to you in advance of the review call.
Here is an example of a one-pagerStep 4 - One pager review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and let you know the expected publication date and any follow-on events you might be interested in.
Step 5 - Market view report
PublicationWe email you a week before the report is published on LinkedIn and again on the day of launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat we need from you
Company email
In the calendly booking form please share your company email for future coordination.
Professional headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment status
We ask all participants to confirm they are currently in their role, so your insights reflect your live experience and the publication accurately represents your position.
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About our partner
6sense is the platform behind the original New Skills, New Mindset Market View Report. Their AI-powered Revenue AI platform helps B2B organisations identify in-market accounts, uncover buying signals and orchestrate engagement across the buyer journey.
6sense partners with TechPros on the Market Makers programme to surface the operational reality behind AI in B2B marketing — what is genuinely changing, what is not, and where the bottlenecks have moved.
The interview is a peer conversation feeding a published market view report. There is no vendor follow-up, no funnel and no upsell. 6sense is the partner, not the seller.