INTERVIEW GUIDE
New skills, new mindset:
Leading marketing in an AI future
TechPros.io thought leadership community platform offers value to participants and sponsors through industry discussions
Value to PARTICIPANTS
Value to SPONSORS
TechPros
FLYWHEEL
INDUSTRY NETWORKING
SOLVE PROBLEMS
PERSONAL BRAND AWARENESS
PEER GROUP INSIGHTS
ENGAGING CONTENT
BRAND ADVOCACY
UNCOVER INTELLIGENCE
PARTICIPANT MEETINGS
Interview program overview
AI adoption is changing how B2B marketing operates. As AI handles more executional work, marketing's role is shifting from task delivery to strategic design. This change requires new operating models, different skills, and updated leadership approaches.
AI is revealing what creates value in marketing teams, what doesn't, and what needs to change in how departments work. We're gathering insights from CMOs and VPs on how they're redesigning work, building new capabilities, and managing this transition across people, processes, and technology.
This research will share practical approaches to developing teams, establishing quality standards, and measuring impact as marketing moves from activity-based to outcome-driven work. We'll explore how marketing leaders are guiding their organisations through this change whilst maintaining performance.
Interview questions
How would you describe where your marketing organisation sits right now regarding AI adoption, and what's shaping your current approach?
As AI handles more routine tasks, how are you thinking about where marketing adds most value, and what capabilities matter most?
What changes are you seeing in marketing roles and workflows as AI becomes more capable, and how are you approaching the skills challenge?
As marketing shifts toward orchestrating AI-powered workflows, how are you deciding where to invest team time versus where to automate - and what's driving those choices?
How are you thinking about demonstrating marketing's impact on revenue and pipeline, and are AI tools changing what's possible to measure or prove?
As you evaluate AI's role in your marketing technology stack, what kinds of intelligence or insights would make the biggest difference to your team's effectiveness?
What's your experience of how AI is affecting collaboration between marketing and sales, and where do you see opportunities to work more effectively as a revenue team?
When you think about the signals and data available to marketing today - from website behaviour to intent signals to account engagement - how effectively can you currently act on that intelligence, and where do you see the biggest gaps or opportunities?
As buyers do more research anonymously and buying committees get larger, what would help you balance broad reach with targeted precision - and how are you thinking about that challenge today?
What do you think will separate marketing leaders who will navigate this transformation well from those who will struggle and why?
Interview process
Step 1 - Optional briefing call
15 min(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.
Book in a 15 minute briefing call hereStep 2 - TechPros.io Interview
30 min30 minute TechPros.io Zoom interview including an anonymous poll at the end to produce infographics for the report. We summarise your interview and share with the Sponsor to help them prepare for the next call.
Book your interview hereStep 3 - Follow up call
20-30 minThe Sponsor representative will ask you three or four follow on questions to dig a bit deeper into the insights you shared to hopefully pull out some interesting anecdotes and examples for the report. We will then write up your interview 'One Pager' and send to you in advance of the One Pager Review call.
Here is an example of a One PagerStep 4 - One pager review
15-30 minWe run through your One Pager to capture feedback, discuss any changes and lets you know the expected publication date and any follow on events you might be interested in.
Step 5 - Market view report
PublicationWe email you a week before the report is published on LinkedIn and then again on the day of the launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.
Here is an example of a Market View ReportWhat we need from you
Company email
In the calendly booking form please share your company email for future coordination.
Professional headshot
A professional headshot photo is needed for your One Pager, we will coordinate with you via email.
Employment status
Confirmation that you are currently employed and not leaving your employer. It's our promise to all sponsors.
Follow us on LinkedIn
About our sponsor
6sense is a leading platform in the field of account-based marketing (ABM) and sales intelligence. The platform leverages big data, artificial intelligence, and machine learning to help businesses identify and target potential customers more effectively. By providing comprehensive insights into buyer behaviour, 6sense empowers marketing and sales teams to optimise their strategies, predict future customer needs, and drive higher conversion rates. 6sense's robust capabilities include account identification, predictive analytics, and detailed reporting. These features enable companies to uncover hidden buying signals, prioritise accounts based on readiness to buy, and personalise outreach efforts, ensuring more relevant and timely engagements. With 6sense, businesses can transform their go-to-market approach, resulting in increased pipeline velocity and improved revenue growth.