Sponsor success stories

"I have sponsored TechPros programmes for several years and it has been fundamental to building our Market Makers educational community at 6sense whilst developing brand awareness and pipeline - our most successful programme this year and shortlisted for a B2B marketing award."

"Building relationships in a less salesy way is crucial, and that's where TechPros shines. It's about building meaningful relationships based on value, understanding buyers' needs, and addressing pain points without traditional sales approaches. It's all about value selling and fostering genuine connections."

"We've had a very positive response from initiatives across real estate, telecommunications, and insurance sectors, including a new global engagement with a major telco and significant new business in insurance, delivering strong ROI. Beyond immediate sales returns, we're gaining better market understanding, deeper prospect insights, elevated strategic conversations, and valuable industry messaging intelligence."

"TechPros.io creates the opportunity to talk with organisations and go after those harder nuts that we have a hard time cracking, in a way that is much more collaborative. It establishes us as a thought leader engaged constructively in important industry conversations. Having content that is searchable from SEO and LinkedIn perspectives is always helpful, providing fuel for all our other activities."

"Our initiatives have demonstrated solid ROI and over time, the range of services has been extended. Many of the relationships we develop are at the C-level, ordinarily very difficult to initiate without referrals from known credible professionals. TechPros.io helped strengthen Modulr's brand across key verticals including lending, accounting, banking, recruitment and travel, while building relationships with digital transformation consultants and systems integrators."

"TechPros.io's highly personalised demand generation approach is refreshing - many companies focus solely on leads and volume, forgetting quality one-on-one interactions. The scattergun approach never delivers good ROI. This programme is helping us access C-level leaders within target accounts where we didn't have any foot in the door previously, whilst strengthening relationships with existing buyers. Many interviews and follow-on discussions have strengthened opportunities and progressed sales discussions that have been dormant for a very long time. We're also creating invaluable assets for other lead generation opportunities - using content for speeches, events, webinars, and positioning thought leadership discussions."

"The programme has exceeded expectations in supporting our commercial objectives. We've transitioned from exploration to tangible results with one direct sale stemming directly from our interactions, underscoring the programme's effectiveness in generating actionable leads. The biggest benefit was gaining quality introductions that are so difficult in financial services - this process opened doors that were previously closed and helped us engage the right targets."

"It's become one of our most important channels. We're probably going to win three customers this year, each representing about £2 million ARR. The most effective marketing campaigns are always tangential because no one likes to be sold to - it's participatory and collaborative rather than selling."

"The programme delivered rapid results with committed sales pipeline within months and increased exploratory meetings with participants. Our collaborative approach enabled continuous optimisation of processes, careful thought leadership positioning, and exceptional virtual events achieving over 85% positive feedback from 76 participants. The programme's contribution to marketing achievements earned public recognition at our year-end town hall meeting."

"The content produced by TechPros.io is hugely beneficial for both our customers and sales teams. For customers, the thought leadership reports establish trust and demonstrate our deep market understanding. For our sales team, the newsletters answer questions customers commonly ask, providing great reference points so they can answer many questions before they're even asked. Having TechPros.io handle the lion's share means I can focus on other business areas."