A single view of the customer can enhance customer experience, help improve operations and enable seamless interactions.

Avantra is a leading SAP automation platform that streamlines manual tasks involved in managing a large scale SAP landscape. What sets us apart is our platform’s ability to empower Basis engineers to build custom automations for tasks like daily checks, system reviews, and security assessments without manual intervention, allowing businesses to focus on innovation and gaining a competitive edge while ensuring optimal performance and user experiences within their SAP environment. With our AI and machine learning capabilities, Avantra becomes like a trusted automation ally, ensuring smooth operations and freeing up valuable time and resources for more strategic initiatives.

At Avantra, I’ve had the pleasure of being part of the team for the past 3 years, witnessing its remarkable growth from a relatively small brand to a more sophisticated entity. We are still on an exciting journey of progress. When I joined, we had just undergone a rebranding process. While the product itself has a strong history of over 20 years, its current form and branding are only about 4 years old, making it a relatively new player in the market. One of the most exhilarating challenges I encountered was elevating this previously unknown embryonic brand to stand shoulder to shoulder with industry giants like Deloitte and Tech Mahindra, presenting our offerings at prestigious conferences such as SAP Sapphire. It has been a rewarding experience, and we continue to strive for excellence, making Avantra a recognized name in the world of SAP automation and beyond.

As a marketer, I’m always looking for ways to differentiate ourselves, especially at events where there’s so much noise and competition. We wanted a unique value proposition that set us apart from other vendors. So, I participated in a couple of TechPros round tables and experienced it from the other side. I saw the value TechPros offered, not just to me as a marketer but to the people we’re trying to engage with. Building relationships in a less salesy and aggressive way is crucial, and that’s where TechPros shines. I realized the potential of building meaningful relationships based on value, understanding our buyers’ needs, and addressing their pain points without a traditional sales approach. It’s all about value selling and fostering genuine connections. That’s how our partnership with TechPros came about.

Working remotely has highlighted the significance of offering psychological safety and showing genuine empathy towards my team members, ensuring their emotional and physical wellbeing. Empathy is crucial, and emotionally intelligent leaders are vital for the future. We revamped our company values, and now we work on rewarding and holding people accountable for behaviors that align with these values. Our leadership team leads by example, upholding these principles. To attract and retain talent, we showcase our employer brand, creating a culture where employees feel their values are honored. Our focus on caring and community involvement has been well received, making Avantra an attractive place to work for individuals seeking a meaningful and rewarding career journey.