In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors – how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits. Our host, Tim Bond, Founder and CEO of TechPros discusses these[…]
Eps.8 | Sales & Marketing: Striking the Balance–Conveying Information to Technical and Business Audiences for Sales Success
Jul 28, 2023
In this episode we discuss sales and marketing alignment, more specifically: How to reposition marketing as a peer-to-peer strategic partner within sales, with Sophy Gray, Founder of the Marketing Bee and your host Tim Bond, Founder and CEO of Techpros. Solutions offered by, Michael Baer, Fractional CMO at TechCXO, Christopher Collier, Marketing Director at Cybermaxx[…]
In this episode we discuss sales and marketing alignment, more specifically: How to reposition marketing as a peer-to-peer strategic partner within sales, with Sophy Gray, Founder of the Marketing Bee and your host Tim Bond, Founder and CEO of Techpros. Solutions offered by, Michael Baer, Fractional CMO at TechCXO, Christopher Collier, Marketing Director at Cybermaxx[…]
Eps. 6 | Brand vs Demand Activation with Juveria Samrin, Marketing Director at ColorTokens
Nov 15, 2021
Welcome to episode six of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Juveria Samrin, Marketing Director at ColorTokens. Juveria elaborates on the importance of a brand’s reputation and how this enables you to connect with potential customers, engaging, educating and adding value until they’re ready to[…]
Eps. 6 | Brand vs Demand Activation with Juveria Samrin, Marketing Director at ColorTokens
Nov 15, 2021
Welcome to episode six of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Juveria Samrin, Marketing Director at ColorTokens. Juveria elaborates on the importance of a brand’s reputation and how this enables you to connect with potential customers, engaging, educating and adding value until they’re ready to[…]
Eps. 5 | Brand vs Demand Activation with Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant
Nov 08, 2021
Welcome to episode five of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant. Diana showcases how Cognizant has partnered with sporting organisations such as Aston Martin F1 and the Ladies Professional Golfing Association to create[…]
Eps. 5 | Brand vs Demand Activation with Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant
Nov 08, 2021
Welcome to episode five of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant. Diana showcases how Cognizant has partnered with sporting organisations such as Aston Martin F1 and the Ladies Professional Golfing Association to create[…]
Eps. 4 | Brand vs Demand Activation with Navin Rammohan, Vice President of Marketing at Infosys
Nov 01, 2021
Welcome to episode four of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Navin Rammohan, Vice President of Marketing at Infosys. Navin speaks to us about the partnership between sales and marketing, the different role that each department plays in building a sales funnel, and incorporating sustainability[…]
Eps. 4 | Brand vs Demand Activation with Navin Rammohan, Vice President of Marketing at Infosys
Nov 01, 2021
Welcome to episode four of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Navin Rammohan, Vice President of Marketing at Infosys. Navin speaks to us about the partnership between sales and marketing, the different role that each department plays in building a sales funnel, and incorporating sustainability[…]
Eps. 3 | Brand vs Demand Activation -with Tameka Vasquez, Head of Marketing at Sidewalk Labs
Oct 24, 2021
Welcome to episode three of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Tameka Vasquez, Head of Marketing at Sidewalk Labs. Tameka speaks to us about avoiding the cyclical trap of demand generation and the importance of impactful storytelling to educate decision makers. Remember to subscribe to[…]
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